Blog Archives

Did Your Content Change Any Minds Today?

Let’s be honest. Most content stinks. It’s not particularly useful, fun to read or compelling to it’s target audience. It doesn’t persuade anybody. But should it? Does persuasion really matter? I know how I feel when people talk about persuasion

Tagged with: , ,
Posted in Branded Content

In an Opt-In Culture, All Content is Branded Content

How we think about content is highly dependent on how we choose to interact with it. More often than not, the content we choose to consume comes with a label that we’re comfortable with, not unlike other products we use

Tagged with: , , ,
Posted in Branded Content