Blog Archives

On Building a Sustainable Content Marketing Program

Sustainability isn’t just about how our choices affect the natural environment. It’s about how the systems we build keep working for a long time. Sustainable marketing practices ensure that your business thrives in a healthy marketing ecosystem. No business has

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Posted in Content Marketing, Creating Content, Digital Marketing, Social Media Marketing, Writing Better Content

To Write Killer Headlines, Appeal to Emotions, Not Google: Here’s Proof

Every blog post has a primary job: To be read by real people. Specifically, to be read and valued by the kinds of readers you want interacting with your site and your brand. It doesn’t matter if you published your

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Posted in Blogging and SEO, Content Marketing, Creating Content, Social Media Marketing, Writing Better Content

Creating Compelling Content: How to Think Like a Brand Journalist

Launching the next viral app takes finesse. Or, maybe you’re the brains behind a walking, talking electronic toy destined to top every kid’s Christmas list from here to the Equator. Fabulous. Now market it. Shout from the rooftops and wait

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Posted in Content Marketing, Creating Content, Writing Better Content

Someone Will Always Write It Better… So What?

Getting started can be tough. Finishing is even harder sometimes. For those of us who write to influence others with our words, birthing an article can be fraught with anxiety, self-consciousness and delay. That’s dumb. There are no trophies and

Posted in Building a Better Blog, Content Marketing, Creating Content, Writing Better Content

A Year in the Basement: What Content Farms Taught Me About the Value of My Writing

One aimless drifter’s experiences working for that most dubious of online labor endeavors, the content farm. “Never begin an article with ‘there are’.” – content farm copy editor There are many reasons to get into online writing, and there are

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Posted in Creating Content, Writing Better Content

The Most Obvious Mistake Would-Be Content Marketers Make

Online marketing is shifting toward a content-driven model faster all the time. As new tools, techniques and best practices go mainstream, we’ll soon look back on the days when it was possible to market without producing content and wonder how

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Posted in Creating Content, Writing Better Content

Hook, Line and Sinker: How to Get Your Posts Gobbled Up

Readability is the name of the game in blogging. So what makes one blog post more “readable” than another? It’s about striking a casual, relate-able tone that goes down smooth and leaves the reader satisfied, sure. That’s a given. Great

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Posted in Building a Better Blog, Creating Content, Writing Better Content