Blog Archives

Are You Winning the Content Arms Race? You Can’t. It’s Not Real.

I love the smell of hyperbole in the morning. We in the pundit class are prone to overstate just about anything. I know I’ve done it, because boring doesn’t sell a blog post. Case in point: the existential concern about

Tagged with:
Posted in Content Marketing, Digital Marketing, Native Advertising, Social Media Marketing, Sponsored Content

LinkedIn Touts Citi’s Success As The Networking Site’s Content Marketing Ambitions Grow

Citi’s been doing great content and social media work for over a decade. Because they integrate the two and focus solely on delivering value to their audience, engagement and brand lift are significant. Take note: content marketing is not long

Tagged with:
Posted in Content Marketing, Digital Marketing, Native Advertising, Social Media Marketing, Uncategorized

On Building a Sustainable Content Marketing Program

Sustainability isn’t just about how our choices affect the natural environment. It’s about how the systems we build keep working for a long time. Sustainable marketing practices ensure that your business thrives in a healthy marketing ecosystem. No business has

Tagged with: , , ,
Posted in Content Marketing, Creating Content, Digital Marketing, Social Media Marketing, Writing Better Content

Why Quality Drives Every Content Decision, No Matter Where You Publish It

As a freelance writer, businesses ask me a lot of questions about content development and placement. Even after the many Google updates penalizing websites with low quality content, there are still many businesses that do not understand why they need

Tagged with: , ,
Posted in Building a Better Blog, Content Marketing, Creating Content, Social Media Marketing

To Write Killer Headlines, Appeal to Emotions, Not Google: Here’s Proof

Every blog post has a primary job: To be read by real people. Specifically, to be read and valued by the kinds of readers you want interacting with your site and your brand. It doesn’t matter if you published your

Tagged with: , , , ,
Posted in Blogging and SEO, Content Marketing, Creating Content, Social Media Marketing, Writing Better Content