Blog Archives

The New Content BLVD is On It’s Way… Get on the List!

You know how brands like to get their products included inside content like blog posts, movies, TV shows, Youtube videos, and just about anywhere their target audience is looking? Well, Content Blvd is making it happen. Check out our fancy

Posted in Native Advertising, Sponsored Content

Are You Winning the Content Arms Race? You Can’t. It’s Not Real.

I love the smell of hyperbole in the morning. We in the pundit class are prone to overstate just about anything. I know I’ve done it, because boring doesn’t sell a blog post. Case in point: the existential concern about

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Posted in Content Marketing, Digital Marketing, Native Advertising, Social Media Marketing, Sponsored Content

LinkedIn Touts Citi’s Success As The Networking Site’s Content Marketing Ambitions Grow

Originally posted on TechCrunch:
There’s been a lot of discussion and debate around the benefit to brands of building a presence on Facebook and Twitter. At the same time, LinkedIn has been ramping up its efforts to get brands to…

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Posted in Content Marketing, Digital Marketing, Native Advertising, Social Media Marketing, Uncategorized

Marketo CMO: ‘Marketing has changed more in 5 years than the past 500’ (interview)

Posted in Content Marketing, Digital Marketing, Native Advertising

Sponsored Content Pricing: Are You Getting Ripped Off?

What should a sponsored post cost? How much is fair for a publisher to be paid? What are other brands paying? And what do they get for their money? Price transparency is one of many factors keeping sponsored content marketing

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Posted in Branded Content, Content Marketing, ContentBLVD News, Native Advertising, Sponsored Content

Get the Click: How to Write Calls to Action that Drive Traffic from Your Sponsored Posts

Pay attention reader! Go this way. Every piece of content you publish ought to have a goal. Sponsored content placements on independent blogs are no different. Unfortunately, many content marketers use the guise of “generating awareness” or “creating brand lift,”

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Posted in Content Marketing, Native Advertising, Sponsored Content