Blog Archives

Are You Winning the Content Arms Race? You Can’t. It’s Not Real.

I love the smell of hyperbole in the morning. We in the pundit class are prone to overstate just about anything. I know I’ve done it, because boring doesn’t sell a blog post. Case in point: the existential concern about

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Posted in Content Marketing, Digital Marketing, Native Advertising, Social Media Marketing, Sponsored Content

LinkedIn Touts Citi’s Success As The Networking Site’s Content Marketing Ambitions Grow

Citi’s been doing great content and social media work for over a decade. Because they integrate the two and focus solely on delivering value to their audience, engagement and brand lift are significant. Take note: content marketing is not long

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Posted in Content Marketing, Digital Marketing, Native Advertising, Social Media Marketing, Uncategorized

On Building a Sustainable Content Marketing Program

Sustainability isn’t just about how our choices affect the natural environment. It’s about how the systems we build keep working for a long time. Sustainable marketing practices ensure that your business thrives in a healthy marketing ecosystem. No business has

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Posted in Content Marketing, Creating Content, Digital Marketing, Social Media Marketing, Writing Better Content

Marketo CMO: ‘Marketing has changed more in 5 years than the past 500’ (interview)

Posted in Content Marketing, Digital Marketing, Native Advertising