Blog Archives

Are You Winning the Content Arms Race? You Can’t. It’s Not Real.

I love the smell of hyperbole in the morning. We in the pundit class are prone to overstate just about anything. I know I’ve done it, because boring doesn’t sell a blog post. Case in point: the existential concern about

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Posted in Content Marketing, Digital Marketing, Native Advertising, Social Media Marketing, Sponsored Content

LinkedIn Touts Citi’s Success As The Networking Site’s Content Marketing Ambitions Grow

Originally posted on TechCrunch:
There’s been a lot of discussion and debate around the benefit to brands of building a presence on Facebook and Twitter. At the same time, LinkedIn has been ramping up its efforts to get brands to…

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Posted in Content Marketing, Digital Marketing, Native Advertising, Social Media Marketing, Uncategorized

On Building a Sustainable Content Marketing Program

Sustainability isn’t just about how our choices affect the natural environment. It’s about how the systems we build keep working for a long time. Sustainable marketing practices ensure that your business thrives in a healthy marketing ecosystem. No business has

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Posted in Content Marketing, Creating Content, Digital Marketing, Social Media Marketing, Writing Better Content

Marketo CMO: ‘Marketing has changed more in 5 years than the past 500’ (interview)

Posted in Content Marketing, Digital Marketing, Native Advertising