Blog Archives

On Building a Sustainable Content Marketing Program

Sustainability isn’t just about how our choices affect the natural environment. It’s about how the systems we build keep working for a long time. Sustainable marketing practices ensure that your business thrives in a healthy marketing ecosystem. No business has

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Posted in Content Marketing, Creating Content, Digital Marketing, Social Media Marketing, Writing Better Content

Why Quality Drives Every Content Decision, No Matter Where You Publish It

As a freelance writer, businesses ask me a lot of questions about content development and placement. Even after the many Google updates penalizing websites with low quality content, there are still many businesses that do not understand why they need

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Posted in Building a Better Blog, Content Marketing, Creating Content, Social Media Marketing

To Write Killer Headlines, Appeal to Emotions, Not Google: Here’s Proof

Every blog post has a primary job: To be read by real people. Specifically, to be read and valued by the kinds of readers you want interacting with your site and your brand. It doesn’t matter if you published your

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Posted in Blogging and SEO, Content Marketing, Creating Content, Social Media Marketing, Writing Better Content

Olympic Themed Content: 101 Ways to Newsjack the Sochi Games

Newsjacking is the public relations practice of using a current event to inject your own brand or website into the public discourse. It’s a useful practice to capture curiosity alongside other topics trending in social media and the top of

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Posted in Content Marketing, Creating Content, Curating Content

Creating Compelling Content: How to Think Like a Brand Journalist

Launching the next viral app takes finesse. Or, maybe you’re the brains behind a walking, talking electronic toy destined to top every kid’s Christmas list from here to the Equator. Fabulous. Now market it. Shout from the rooftops and wait

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Posted in Content Marketing, Creating Content, Writing Better Content

Someone Will Always Write It Better… So What?

Getting started can be tough. Finishing is even harder sometimes. For those of us who write to influence others with our words, birthing an article can be fraught with anxiety, self-consciousness and delay. That’s dumb. There are no trophies and

Posted in Building a Better Blog, Content Marketing, Creating Content, Writing Better Content

Creating Compelling Content: The 3 Step Cure for Boring Post Syndrome

So you’re giving content marketing a go and trying to get your articles published on more blogs. That’s great! Both guest posts and sponsored posts play a vital role in building your brand far beyond your own blog. Beware however,

Posted in Content Marketing, Creating Content, Guest Blogging