Blog Archives

Your Company Needs a New Product Category: Content

What do you sell? Whatever it is, it’s a key aspect of what your brand stands for, but that’s not all. Consumers expect brands to provide value long before an actual sale takes place. Content marketing tactics like native advertising

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Posted in Branded Content

Answering the Tough Question: What is a Fair Price for a Sponsored Blog Post?

Sponsored content is popping up everywhere, and more brands and publishers are eager to get in the game every day. Brands know that to actively grow their pool of new prospects, they have to publish in more places than their

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Posted in Branded Content

Did Your Content Change Any Minds Today?

Let’s be honest. Most content stinks. It’s not particularly useful, fun to read or compelling to it’s target audience. It doesn’t persuade anybody. But should it? Does persuasion really matter? I know how I feel when people talk about persuasion

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Posted in Branded Content

Your Target Audience: Do You Know What They Really Need?

In marketing, audience everything. Or is it the only thing? Everyone your content is designed to speak to is online for a reason. They have certain intentions— needs they’re trying to meet. When your content speaks to those needs, not

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Posted in Branded Content

Sponsored Content Pricing: Are You Getting Ripped Off?

What should a sponsored post cost? How much is fair for a publisher to be paid? What are other brands paying? And what do they get for their money? Price transparency is one of many factors keeping sponsored content marketing

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Posted in Branded Content, Content Marketing, ContentBLVD News, Native Advertising, Sponsored Content

In an Opt-In Culture, All Content is Branded Content

How we think about content is highly dependent on how we choose to interact with it. More often than not, the content we choose to consume comes with a label that we’re comfortable with, not unlike other products we use

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Posted in Branded Content

Viral Sponsored Content is a Terrible Marketing Strategy: Here’s 5 Reasons Why

Content marketing works for two very specific reasons. It’s created for the purpose of providing value to your audience, and it’s published in the places they frequent. Good content is attractive and intrinsically engaging to the people you want to

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Posted in Branded Content