Blog Archives

To Write Killer Headlines, Appeal to Emotions, Not Google: Here’s Proof

Every blog post has a primary job: To be read by real people. Specifically, to be read and valued by the kinds of readers you want interacting with your site and your brand. It doesn’t matter if you published your

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Posted in Blogging and SEO, Content Marketing, Creating Content, Social Media Marketing, Writing Better Content

Link Matters: Stop It with the Exact Match Anchor Text Already

Is your anchor text helping your site’s SEO, or is it going to sink your SERP rank? Anchor text is important. It gives readers a clue about what’s on the other side of the link. It does not tell Google

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Posted in Blogging and SEO, Guest Blogging

News Flash: Matt Cutts Declares Guest Blogging Done, Except When It’s Done Well

Everyone hates web spam. It does no one any good, save for the spammers’ target sites which may see a temporary (even month’s long) bump in SERP rank, and the spammers themselves who will get another paycheck for doing the

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Posted in Blogging and SEO, Content Marketing, Guest Blogging

Brands: Publishers Don’t Need Your Branded Content as Much as You Need Them

As brands move more quickly to adopt a robust content marketing strategy, it’s becoming clear how distributing branded content across many relevant sites can be such a powerful tactic. To execute this tactic well, it pays to understand your partners

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Posted in Blogging and SEO, Content Marketing, Guest Blogging

Why Beginner Bloggers Need to Be on Google+

So, what’s all the hoopla about Google+? And, why do savvy bloggers insist that beginner bloggers need it? Well, personally, I’ve been a Google+ fan since it’s inception. To begin with, Google is the #1 search engine around. That’s why

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Posted in Blogging and SEO

Penguin 2.0: Three Takeaways From the New Update

If you take interest in internet marketing, you know that on May 24, Penguin 4 was released by Google. The intent of this algorithm update is to provide a list of more relevant websites to those searching for specific topics.

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Posted in Blogging and SEO

How I Gained 70,000 Links Using Pinterest

If you are a blogger trying to get your posts noticed by Google, then you probably already know how important it is to establish yourself as an authority in your niche. One way to do that is to build links

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Posted in Blogging and SEO, Building a Better Blog, Successful Bloggers