Blog Archives

The New Content BLVD is On It’s Way… Get on the List!

You know how brands like to get their products included inside content like blog posts, movies, TV shows, Youtube videos, and just about anywhere their target audience is looking? Well, Content Blvd is making it happen. Check out our fancy

Posted in Native Advertising, Sponsored Content

Are You Winning the Content Arms Race? You Can’t. It’s Not Real.

I love the smell of hyperbole in the morning. We in the pundit class are prone to overstate just about anything. I know I’ve done it, because boring doesn’t sell a blog post. Case in point: the existential concern about

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Posted in Content Marketing, Digital Marketing, Native Advertising, Social Media Marketing, Sponsored Content

Your Company Needs a New Product Category: Content

What do you sell? Whatever it is, it’s a key aspect of what your brand stands for, but that’s not all. Consumers expect brands to provide value long before an actual sale takes place. Content marketing tactics like native advertising

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Posted in Branded Content

Answering the Tough Question: What is a Fair Price for a Sponsored Blog Post?

Sponsored content is popping up everywhere, and more brands and publishers are eager to get in the game every day. Brands know that to actively grow their pool of new prospects, they have to publish in more places than their

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Posted in Branded Content

Did Your Content Change Any Minds Today?

Let’s be honest. Most content stinks. It’s not particularly useful, fun to read or compelling to it’s target audience. It doesn’t persuade anybody. But should it? Does persuasion really matter? I know how I feel when people talk about persuasion

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Posted in Branded Content

LinkedIn Touts Citi’s Success As The Networking Site’s Content Marketing Ambitions Grow

Citi’s been doing great content and social media work for over a decade. Because they integrate the two and focus solely on delivering value to their audience, engagement and brand lift are significant. Take note: content marketing is not long

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Posted in Content Marketing, Digital Marketing, Native Advertising, Social Media Marketing, Uncategorized

When everyone says your tech idea is impossible, here’s what you do

This isn’t about content, but being a startup team, Meredith Perry is our hero.

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Posted in Uncategorized