If you publish a blog, you know the hassle of spammy article pitches littering your inbox. Wouldn’t it be nice if you never had to read those again, but could still have the best original content filtered out and delivered to you? Well, now you can.
The image above shows the widget in action on BloggingPro.com (sans big pink arrows). It simply intercepts article submissions and sends them to us for review. What could be better than that? Oh, I know: winning $1000 just for installing and promoting your own Write for Us widget. Read on for why the widget is so useful, how it works, and what you need to do to win that $1000.
Why Install a ‘Write for Us’ Widget?
Reason #1: You won’t have to look at low quality article pitches anymore.
Rather than sifting through content you don’t want and can’t use, the widget sends those inquiries straight to our editors for evaluation. If an article doesn’t meet your submission requirements, we decline it for you. However, if it looks like the article would be a good fit for your site, we approve it and share it with you for consideration.
Our system automatically flags articles that are under 500 words or that contain duplicate content. Then, real people look at each piece of content to determine whether it really is a fit for your site and send you only the articles we think you can use. Of course, your submission guidelines are completely up to you, and every publishing decision is yours.
Why not just refuse to accept all article pitches? While some publishers have decided not to entertain new contributors out of sheer frustration with tactless link builders, the truth is, there are countless others who could lend value to your site (and to your readers), if given the chance.
Reason #2: Guest content is a great way to increase your publication rate.
More published content = more pageviews, but scaling up content production is a challenge for many publishers, unless you have help creating content. Publishers have a lot of different ideas about the role of guest content, but what we see from successful publishers every day confirms that guest content matters.
One of our biggest sources of referral traffic is a site that ranks in the top 1,000 for traffic, and they accept guest article pitches. Why would they do that if their blog real estate is so valuable? Like Blogging Pro and many other publishers who serve a variety of niches, it’s their editorial decisions that make their sites valuable, not the number of paid posts they score. You don’t get lots of traffic without publishing lots of posts, and guest post can help you get there.
Reason #3: Revenue, of course. Brands need sponsored post opportunities.
If you’re like most publishers, sponsored content can provide an important source of revenue. So long as the quality is there, and paid content fits in with a healthy mix of editorial, you can build a sustainable revenue model.
Currently, all users with a registered blog of Domain Authority 20 or higher can view our content marketplace and offer to publish sponsored posts, just like guest posts. In the coming weeks, we intend to roll out a powerful ‘Find a Publisher’ feature to let brands search for publishers that suit their needs. Having the widget installed gets you on the Find a Publisher list, and in front of more brands who want to pay you to post.
Of course, if you don’t want to accept sponsored content, that’s up to you. We’ll never make you publish anything that doesn’t suit you or conflict with how you’d prefer to manage your own site.
Did we mention the widget is completely free? No? Well then, let me lay it out for you: The widget is free, and so is our content filtering service. We believe in a better internet, where the best ideas win. To make that happen, we’re building an “editorial layer” between brands and publishers. So instead of a race to the bottom with worse content seeking cheaper placements, we’re engineering a race to the top, with better content seeking better placements at fair prices. If we help publishers serve their audiences better, everyone wins.
How Does It Work?
The widget installation process is quick and requires almost no technical skill.
1. Create an account on Content Blvd and register your website as a publisher. Only legitimate blogs with a Moz Domain Authority of 20 or higher are accepted to the platform. Blogs that will publish anything sent to them are not good candidates for Content Blvd. It’s important your blog serves real readers with a topical focus.
2. Inside your dashboard on the right side, click on the ‘Make a Write for Us Widget’ button. On the next screen, provide details to potential contributors including what you’re looking for, why they should submit to your site and your submission guidelines. The clearer your instructions, the better we’ll be able to help find content that’s a great fit for your site.
3. Click on the ‘Create Widget’ button. On the next screen, click on the name of the widget you just created to preview it as it’ll appear on your site, and to copy the embed code. If there’s anything you want to change, click on ‘Edit Widget’ to make adjustments.
4. Copy and paste the embed code to your Write for Us page, or wherever you accept article submissions.
**Remember to switch your page editor from “Visual” to “HTML” or “Source” before pasting the code where you want the widget to appear.**
Now, when a new contributor wants to pitch you content, direct them to submit an article through the form. We’ll run it through Copyscape, check it for word count, and assess it’s quality and relevance to your site. If it doesn’t match your requirements, we decline it for you. If the article does seem like an acceptable fit, you’ll be notified that it’s available for your review.
Now, isn’t that a load off your shoulders?
What You Need to do to Win $1000
Create an account on Content Blvd, register your publisher website, install the widget, then send a ton of traffic from your site to Content Blvd. That’s it! The site that refers the most unique visitors to ContentBlvd.com between now and January 12th wins. We’ll track it through Google Analytics and KISS Metrics– you don’t have to track a thing.
So, what can you do to generate buzz and send traffic? To tell your friends and readers about us, you could
- Write a review
- Describe your experience
- Tell contributors about your great new process
- Run a guest blogging contest and use the widget to do it
- Conduct a survey about your great new widget
- Get your readers checking out Content Blvd and commenting
- Get social and tweet all about it
Look, you know what to do. As a publisher, you know how to attract and engage an audience. We just want to give you one more way to do it.
Tweets and other social updates about us don’t count toward the contest. Although we love the mentions, it’s better for you if you create content on your own site that you share with your audience, and then encourage them to click over to Content Blvd.
We’ll help share every article written about us by tweeting about your site!
So please let us know when you install the widget or write an article about us– we’re happy to spread the word. You can direct message @ContentBLVD.
Additional rewards for runners up include 10 free guest post submissions to help you promote your own site and improve your SEO, and a paid sponsored post placement from Content Blvd (or possibly another brand that is relevant to your blog’s topics).
We’re building Content Blvd to help brands and publishers work together so that content marketing can be useful, efficient and profitable for everyone. The more feedback we get, the better job we can do helping that vision come true.
Are you in?