So, what’s all the hoopla about Google+? And, why do savvy bloggers insist that beginner bloggers need it?
Well, personally, I’ve been a Google+ fan since it’s inception. To begin with, Google is the #1 search engine around. That’s why I’m always eager to try any of Google’s innovative features and platforms.
So, when I started playing around with Google+ and realized it was their version of a social sharing network, I was hooked. My mind automatically realized just how viral my content can go by sharing it on Google’s social network. My educated assumptions told me that Google will more than likely rank content shared in Google+ higher than that shared on social networks like Facebook and Twitter.
Eric Schmidt, former CEO of Google, spoke of the Google+ influence on search engine rankings. According to Schmidt, Google+ allows users to have “verified” profiles. When it comes to search results, these verified profiles will receive higher rankings that content from non-verified sources. And, as we all know, the higher the ranking, the better the chances of user click-thrus.
So, what are these Google+ Circles all about?
So many beginner bloggers have complained that Google+ is just too confusing. But, it’s not that different from the infamous Facebook. Some of the terms are different, but the basic concepts are the same. For example, to add people to your Facebook network, you “Friend” them. Google+ is the same, except you “Circle” them. So, instead of them being your friends, they’re simply in your circle.
And, just as your friends can be added to various groups (family, old schools, acquaintances, etc…) The same thing goes for your circles. You can have a family circle, co-workers circle, contractors circle, etc… Many bloggers choose to create various Google+ circles according to interests… parenting, blogging, photography, authors, etc… The more people you add to your various circles, the more content you’ll see in your news feed, just like Facebook’s timeline.
Once someone adds you his/her circle, your posts will be included in that user’s Google+ news feed. And, the cool thing about this is that users don’t have to be in your circle in order for them to put you in their circles.
Here’s the way savvy bloggers explain the main difference between the two: Facebook helps to connect you with people you know already. Google+ helps to connect you with people you want to get to know. That means, as a blogger, Google+ will help you extend your viral reach, giving your content even more exposure.
How does the “Author Rank” help beginner bloggers?
Many bloggers tend to have content floating around all over the internet. Most bloggers have an active presence on their own blogs, as guest bloggers on others’ blogs, as well as on various social media networks, including Facebook, Twitter, Google+, LinkedIn, Pinterest and many others.
We all know that Google ranks webpages in order to provide searchers with content relevant to what they’re searching for online. Now, in an effort to connect all of your content in one place, Google now ranks content authors as well.
Now, bloggers can actually get credit for all the content they publish online, no matter where it’s published. That means that individual authors can get increased visibility in Google search results. Higher visibility leads to increased traffic, more qualified leads, more sales and more income. So, be sure to connect your Google+ profile too all of your social network profiles in order to get credit for all of your online content across the board.