Bobby Kittleberger, Our Featured Writer this Friday

Hello, Bobby. Happy Friday!Featured Writer Bobby Kittleberger

Since joining Content BLVD four months ago, Bobby Kittleberger has established himself as a skilled and entertaining writer. A majority of his articles have focused on music and health, but he has contributed a wide array of interesting pieces.

Like many of our successful writers, Bobby is also a blogger and applies that experience here with interesting titles and a commitment to delivering content that readers appreciate.

What would you say influences your writing and makes you good at what you do?

I’ve always been interested in music and have played guitar since I was 10 years old, which has been the focus of my blogging project, guitarchalk.com. I like to think that I’ve taken a unique approach to the instrument, so I’m always excited to share my ideas with people. Also, health and exercise has always been high on my list of priorities, and is something I thoroughly enjoy writing about. To bring it home, I would conclude that being a husband and father has without a doubt had a positive impact on my writing ability and made me generally more informed on a variety of different topics, like finance, health and similar issues that effect family life.

Do you have any tricks for turning on your creativity?

When sitting down to write an article, I’ve found that for me, after I’ve chosen a topic to write on, nailing down a title is the hardest part. What I try to do, particularly in the area of blogging, is think about what people need to know, and what kind of questions they would ask if I were to sit down with them as a paid consultant. After all, blogging is a very basic form of consulting, so to find some creative energy, I try to match up what I have in terms of expertise, with something that people need in terms of information or problem solving. If I can do that, I’ve got my title, and it’s all downhill from there.

What do you do about writer’s block?

Like I said, most of my writer’s block comes when I’m trying to think of a title, or just trying to start an article. Thankfully, the blogging “style” of writing is friendlier to writer’s block than other formats, so I don’t often have trouble presenting an idea; rather it’s coming up with that idea in the first place that can stall me out. One strategy that I’ve always liked to use is to browse other sites and check out some of the title’s they’ve used. Darren Rowse’s Problogger in particular is a fantastic site and his titles are always very engaging. Using them as templates or idea starters (not word for word or copying), have always worked well for me.

Clearly you know how to produce a good article. What do you think makes for a solid blog post?

I’m convicted that a good, quality article needs to be uniquely informative and thorough, yet with an inherent ability to engage the reader and keep their intention. As its primary goal and responsibility an article should either solve a problem or provide a needed portion of information to its audience. If a writer can offer that from a unique perspective and in a style that keeps the reader engaged and interested, their finished product is almost certain to be quality writing.
I would also add that a good article should offer at least an adequate level of detail, substance and length. There is certainly a point where you can be too wordy, but I’m of the opinion that the generally short and sparse nature of blog articles will ultimately serve to devalue them.
Feel free to connect with Bobby on Twitter @guitarchalk,
or email: admin at guitarchalk dot com.

Mike is Co-founder and CMO of Content BLVD, a marketplace where product companies and YouTubers meet to get more products into more videos. He's written for, been quoted in, and kicked out of many fine establishments.

Posted in Featured Writer Friday

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