Election Case Study: 6 Ways to Leverage Big Trends

Trending TopicsWe know that developing content related to current trends is a winning strategy for getting and keeping readers. Posts related to trending topics do two things for you.

First, they provide a “freshness” factor that can help improve your site’s SEO related to less saturated keyword phrases, which help you rank higher in search. There isn’t just one page of Google, after all– there are billions. Any legitimate site can score a first page SERP placement for the right keywords. More on that here.

Second, and perhaps more importantly, trendy content taps into something readers are already thinking about, making your articles more relevant in a cognitive-social sort of way. We know, for example, that our bloggers love to post articles about apps. Readers eat them up, and share them, too. That’s what you want, right?

It’s worth a look, then, to examine ways a particular trend or current event can be used to create compelling content. It seems we have an election going on. Have you noticed? (Sorry battleground state residents. Your pain will be over soon.) Even though you very likely avoid political content, as a case study, the election has a lot to offer.

1. Timely Tips

Many blogs and local news sites are publishing tips on how to vote, including location-specific information about precincts and election law. Pick your city– thousands of these posts are live today. Here’s one from Ann Arbor, Michigan.

Procedural tips are very easy to research and write, which is why you find so many of them about how to do, well, just about anything.

2. Press Releases

Press releases are interesting because anyone can issue one for any reason they deem necessary; it’s up to the press to pick them up. However, since press releases are now readily indexed and available for syndication on any willing website, they make a great way to insert your site into a trending topic. Wellesley College used this press release to advertise their professors as available for media interviews regarding the election.

If you use your blog to offer a service, a unique bit of expertise, or some type of web-based tool (like a widget), you could write a press release. You see, press releases don’t need to be about something new going on with you, but how you relate to something new, which leads us to our next two points.

3. Expert Interviews

Whether you’re an actual expert or not, interviewing an individual who is more well known than you is a great link bait tactic, provides a whole post (or series) worth of worthwhile content that is essentially written for you, and can improve your own credibility in the process. Here’s a fun video produced from an interview with a body language expert.

Naturally, you don’t need to do a video. A post full of well-organized block quotes can be highly effective, so long as your questions to the interviewee make it interesting.

4. Widgets

Who doesn’t love a good widget? Hypothetical electoral maps let you get your inner pundit on. Widgets don’t really need to be useful, unless you count procrastination as a worthwhile pursuit. Yeah, you know who you are. 😉

5. Wide-Ranging Guides and Round ups

We preach about being an effective content curator because very few individuals can write well enough and often enough to break through the noise and build a large audience. What anyone can do, however, is be a valuable resource in your niche by curating content for your readers. That’s what you do when you choose content from our gallery. We also help with a handy selection of wide-ranging of blog post ideas, just to be nice.

While you might do well following the Drudge Report’s lead– becoming the internet’s 403rd most visited website simply by posting links to other websites’ news stories and opinion pieces while rarely ever writing an actual article– we recommend you contribute some words of your own. Few blogs can make it as a mere portal site.

Even Twitter, among the largest content curation platforms there are, provides a guide to accessing election information, via Twitter, of course. It’s a value-added post that gives users one more way to understand and interact with the service, which is something any blogger can do.

6. Infographics

The good folks over at Eyeflow Internet Marketing developed this snazzy infographic as a result of a post they did on Google trends. How… trendy. No doubt this scored them quite a traffic bump in this election season.

While many bloggers don’t have the graphics skill or resources to produce such high-quality content on their own, services like Visual.ly are here to help. Whether you use graphics to deliver your ideas or not, remember, there are a lot of handy ways to get trendy.

Did we miss any tactics that you’d like to recommend? Please do so in the comments. We’d love to hear them.

Infographic comparison of Obama vs Romney using Google Trends

Mike is Co-founder and CMO of Content BLVD, a marketplace where product companies and YouTubers meet to get more products into more videos. He's written for, been quoted in, and kicked out of many fine establishments.

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Posted in Creating Content, Curating Content, Writing Better Content

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