Monthly Archives: June 2012

What is PR, and Why is it So Important for Guest Blogging?

PageRank (PR) is a Google term named not for the actual Google search results page upon which a site appears, but rather for Larry Page, one of Google’s founders. Broadly, PageRank delivers a numerical value between 0 and 10, inclusive,

Posted in Blogging and SEO, Guest Blogging

Ghostwriting Challenge: Boring Products

Ghostwriting presents a host of challenges, but things get especially dicey when the target topic is lifeless and boring. Not only do we need to at least tangentially reference the key item, but we’ve also got to make sure that

Posted in Writing Better Content

Why Your Company’s Content Marketing is on Life Support

When a patient is on life support, the options are typically to hope a miracle comes or to pull the plug. What do you do as a small business owner when your content marketing program is in a similar position?

Posted in Content Marketing, Writing Better Content

8 Ways to Improve Your Blog’s Readability

Writing an article, post or web content page that’s both informative and interesting to read can be a challenge.  It’s not that we don’t know how to write. We learned the basics in school. Yet some of the most educated

Posted in Building a Better Blog, Writing Better Content

The Content Cream Rises

If you understand the Google algorithm, you know that the ultimate goal of the ever-changing mysterious recipe is to deliver the exact result desired by the person doing the searching. So you have a choice. You can shortcut the process

Posted in Blogging and SEO, Writing Better Content